American Eagle: the #1 youth brand in the USA
American Eagle – a youth clothing brand in streetwear casual style. One of the best-known clothing brands in the USA. The company’s official website is visited by more than 200 million people annually. There are more than 1100 American Eagle Outfitters stores worldwide. The main customer base is teenagers and young people, active, but without a passion for “luxury for the sake of luxury.”
16.05.2025
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Brand history
Clothing in the American Eagle online store is very inexpensive for its quality, and people from 18 to 32 who are just starting to climb the career ladder value it highly. It is versatile, simple, without unnecessary pretentiousness. Perfect both for parties and for regular work or walks around the city.
The brand appeared in 1977, created by the two Silverman brothers, who came from a family that had been involved in clothing design and sales for several generations. By 1989, American Eagle had become so popular that the family shut down all their other business areas and focused on promoting this clothing brand. The company now has 45 thousand employees, and its annual turnover is more than $4 billion.
Some of the Silverman brothers' daughters and sons also wanted to join the family business over time. Some of them, taking advantage of the patronage and popularity of the main brand, are now developing their own labels. At the same time, they stick to the same basic concept that made American Eagle so popular: a very modest price, comfort for the body (a minimum of tight-fitting outfits), as well as varied, bright, eye-catching designs.
American Eagle currently produces items under the following brands:
- American Eagle Outfitters (AE) – functional clothing and footwear, simple but stylish.
- Aerie – quality lingerie, bras panties, T-shirts, tops, and other accessories for young girls (by the way, there is also plus-size clothing).
- Tailgate – hoodies, T-shirts, sweaters with fashionable symbols. Including those of football and basketball teams. For this brand, there is a special section.
- Rumm – clothing for children. From newborns to 14 years old. Positive design, wonderful bodysuits, little dresses, beautiful and funny things for little fashionistas. By the way, the 77kids brand also works in this same direction.
- Martin+Osa – for people older than AE's main audience. From 30 and up. Although many styles are versatile and appeal to younger buyers who prefer to dress unobtrusively.
What you can buy from American Eagle
The company's special feature is that it sells only items of its own production.
There are four main categories on the official website:
- Women – clothing and shoes for women. Including Aerie and Tailgate. Mainly jeans, sweaters, jackets, shorts, dresses, and T-shirts. American Eagle hats are especially famous in the USA. Warm and always with an interesting design. As for shoes, mainly boots.
- Men – clothing for men. Jeans, hoodies, shirts, pants, jackets. As for shoes, mainly sneakers, as well as oxfords (flat shoes) and flip-flops. There are also leather boots, but their selection is limited.
- Jeans – jeans and denim jackets for young people. A very large selection of different styles, for both men and women. Ripped, classic, skinny, flared (widening toward the bottom). High-quality and very durable, these branded jeans can serve you faithfully for many years.
- Aerie – a separate section for women's underwear from this new, rapidly gaining popularity brand.
In addition, in the American Eagle online store you can get bikinis, swimwear, sunglasses, jewelry, hair bows, cosmetics, and perfumes.
Prices and shipping in the American Eagle online store
Comfortable and high-quality items do not necessarily have to be expensive. This brand proves that very well. In the USA, the price of American Eagle clothing is cheaper than in Russian supermarkets for items from third-rate brands. For example, you can buy branded jeans for $30-$40 (2100 rubles), a branded T-shirt will cost from $16, and an exclusive sweater or top from $35.
At the same time, American Eagle jeans, cardigans, and dresses can also be bought for $20! Especially if you catch a promotion or visit the Clearance section. Discounts here reach 60-70%.
The store is able to send packages from America to other countries on its own. Including to Russia (but they do not send packages to Kazakhstan, Belarus, and Ukraine). They ship only via USPS, and the price, regardless of the weight and order value, is $50. It arrives on average in 4 weeks.
- Online calculator for calculating the price of shipping goods from American stores here.
To save a lot, you can send the package to one of Pochtoy.com’s warehouse addresses in the USA. American Eagle offers free shipping within America for any purchase. It arrives within 2-4 days, plus you do not pay sales tax (our warehouses are located in tax-free states). Then the package can be delivered to Russia for $12-$15, and in a timeframe of from one to two weeks.
You can also use our service “Full Purchase Assistance in US stores”: our operators will buy and process the items for you, and track their delivery.
Brand pages:
- Coach personal manager page for purchasing and delivering orders to Moscow and Saint Petersburg.
- ASICS personal manager page for purchasing and delivering orders to Moscow and Saint Petersburg.
- Guess personal manager page for purchasing and delivering orders to Moscow and Saint Petersburg.
