Anthropologie: an unusual store with premium goods for women under 45
In 1970, Richard Hayne and Scott Belair were working on their college graduation project. It was supposed to be about entrepreneurship, and the young men decided to open a small shop. They called it Free People. It started making a profit, and soon, already as partners, using it as a foundation they created the Urban Outfitters chain. Today it is one of the best-known clothing retail chains in the USA.
16.05.2025
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The history of the Anthropologie brand
One day, Hayne's friend complained to him: there were no stores in her district of Philadelphia with the style she needed. She would travel thirty kilometers to find suitable clothing. Then Hayne came up with the idea for Anthropologie – a chain of stores with a distinctive design for women aged 30-45.
Unlike Urban Oufitters, which was aimed in principle at just about any residents of big cities, Anthropologie had a very specific audience. Creative, educated, and open-minded women and girls who want to surround themselves with matching things. It's not flashy Gucci or Chanel, but it's not bland H&M or Zara either. High-quality, understated, distinctive items for women who know what they want.
The first Anthropologie store opened in 1992 in Wayne, Pennsylvania. At first, only clothing was sold there, then shoes, gifts, decor items, and accessories appeared. Anthropologie tableware also became quite popular thanks to its design, and many decide to buy it even as interior decoration, it is so beautiful and unusual. Go and see for yourself, admire it! Simple and elegant.
In 1998, the brand launched a catalog for ordering goods by mail. Then, a few months later, Anthropologie got an online store. Today, the company's chain of stores includes more than 200 branches in U.S. cities, and the website accounts for about 30% of total sales.
What you can find in the Anthropologie online store
It is a true paradise! Especially if you love tactile sensations. All the items are layered, with rich texture, interesting and unusual design. The official Anthropologie website offers a wide assortment of clothing, shoes, decor (candles, beautiful curtains, towels), cosmetics, gifts, and jewelry.
Among the accessories, especially worth highlighting are winter scarves – an excellent gift for a woman of any age and any build. Products of this quality are simply not sold in Russia. They are not cheap, but Anthropologie clothing – is a completely different level. Every item has its own individual style.
The brand's clothing immediately attracts attention. Every element is neat and chosen thoughtfully. It is characterized by warm, «earthy» tones, natural materials, and elegant finishing that you can feel with your fingers. It can become part of an existing style, or help create a new one by setting a distinctive accent.
Also, the Anthropologie online store often teams up with the most famous designers in the world to create unique collections. On the website you can find designs created together with Audrey McLoghlin (the creator of the Grayson brand), Paige Adams-Geller, Liya Kebede, Tracy Reese, and many others. They help make the website even more unique, filling it with truly interesting content.
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How to ship Anthropologie products with Pochtoy.com
Within the US, Anthropologie delivers purchases worth from $150 for free (for some promotional items – up to $50). Otherwise, shipping within the States costs from $6.95.
The store does not ship products to Russia. But getting them is quite simple. Fast Anthropologie delivery from the USA is available with Pochtoy.com. After registering on our website, you receive an American address for shipping packages, and you can choose options for their subsequent shipment to Russia. Shipping price – from $12, delivery times – from 4-8 days.
Advantages of shipping with Pochtoy.com:
- Low price. Shipping with us is much more выгоднее than with any other carriers to Russia. You can save from several hundred to several thousand rubles.
- At your request, we can reduce the weight of packages for free by removing extra boxes. Especially relevant for shoes. This will further reduce the shipping cost.
- We provide you with an address in America for free.
- We consolidate several packages (including from different online stores) into one for free, so that you can save on shipping.
- We store goods in the warehouse for free for up to 70 days while you are assembling a package or waiting for delivery of goods from other online stores.
- We deliver to Russia as quickly as possible. Our SuperFast service – a package in Moscow in 4-8 days.
- Packages can be received at the post office, and with some delivery options – including at self-service pickup points or by courier to your home.
- We provide a guarantee for packages, can check their contents, additionally pack fragile items, and much more («Additional services»).
