American Eagle: the #1 youth brand in the USA
American Eagle – a youth clothing brand in the streetwear casual style. One of the most well-known clothing labels in the USA. The company's official website is visited by more than 200 million people annually. There are over 1,100 American Eagle Outfitters stores worldwide. The core customer base consists of teenagers and young adults — active, but without a passion for "luxury for luxury's sake."
16.05.2025
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Brand History
Clothing in the American Eagle online store is very affordable for its quality, and people from 18 to 32, who are just starting to climb the career ladder, value it greatly. It is versatile, simple, without unnecessary pretentiousness. Perfect for both parties and simple work or city walks.
The brand appeared in 1977 by two brothers Silverman, who came from a family that had been developing and selling clothing for several generations. By 1989, American Eagle had become so popular that the family closed all other lines of business and focused on promoting this clothing brand. Now the company has 45 thousand employees, and its annual turnover is more than $4 billion.
Some daughters and sons of the Silverman brothers eventually also wanted to join the family business. Using the patronage and popularity of the main brand, some of them are now developing their own labels. At the same time, they adhere to the same basic concept that made American Eagle so popular: very modest price, comfort for the body (minimum of tight-fitting outfits), as well as diverse, bright, eye-catching designs.
Currently, the American Eagle company produces items under the following brands:
- American Eagle Outfitters (AE) – functional clothing and footwear, simple but stylish.
- Aerie – quality underwear, bras, panties, T-shirts, tops and other accessories for young girls (by the way, there is also plus-size clothing).
- Tailgate – hoodies, T-shirts, sweaters with trendy symbols. Including football and basketball teams. For this brand, there is a special section on the official American Eagle website.
- Rumm – clothing for children. From newborns to 14 years old. Positive design, wonderful bodysuits, dresses, beautiful and fun things for little fashionistas and fashionistas. By the way, the 77kids brand also works in the same direction.
- Martin+Osa – for people older than the main AE audience. From 30 and up. Although many models are versatile and are liked by younger buyers who prefer to dress modestly.
What Can You Buy at American Eagle
The company's specialty is that it sells only items of its own production.
The official website has four main categories:
- Women – clothing and footwear for women. Including Aerie and Tailgate. Mainly – jeans, sweaters, jackets, shorts, dresses and t-shirts. American Eagle hats are especially popular in the USA. Warm and always with interesting designs. Footwear is mainly boots.
- Men – clothing for men. Jeans, sweatshirts, shirts, pants, jackets. Footwear is mainly sneakers, as well as oxfords (flat shoes) and flip-flops. There are also leather boots, but their selection is limited.
- Jeans – jeans and denim jackets for young people. A very large selection of different styles, both for men and for women. Ripped, classic, skinny, flare (widening at the bottom). High-quality and very durable, these branded jeans can serve you faithfully for many years.
- Aerie – a separate section for women's underwear from this new, rapidly gaining popularity brand.
In addition to this, in the American Eagle online store you can get bikinis, swimsuits, sunglasses, jewelry, hair bows, cosmetics and perfumes.
Prices and Delivery at the American Eagle Online Store
Convenient and high-quality items don't necessarily have to be expensive. This brand proves this very well. In the USA, the price of American Eagle clothing is cheaper than in Russian supermarkets for items from third-rate brands. For example, you can buy branded jeans for $30-$40 (2100 rubles), a branded T-shirt will cost from $16, and an exclusive sweater or top from $35.
At the same time, you can buy American Eagle jeans, cardigans, and dresses for as little as $20! Especially if you catch a promotion or visit the Clearance section. Discounts here reach up to 60-70%.
The store can independently ship packages from America to other countries, including Russia (but they do not ship to Kazakhstan, Belarus, or Ukraine). They only use USPS; the price is $50 regardless of weight or order value. Delivery takes about 4 weeks on average.
- Online calculator for delivery prices from American stores here.
To save significantly, you can send the package to one of Pochtoy.com's warehouses in the USA. American Eagle offers free shipping across America on any purchase. It arrives in 2-4 days, and you avoid sales tax (our warehouses are in tax-free states). The package can then be delivered to Russia for $12-$15 within 1-2 weeks.
You can also use our “Full Purchase Assistance for US Stores” service: our operators will buy and process the items for you and monitor their delivery.
Brand pages:
- Michael Kors personal manager page for purchasing and delivering orders to Moscow and St. Petersburg.
- Calvin Klein personal manager page for purchasing and delivering orders to Moscow and St. Petersburg.
- Ralph Lauren personal manager page for purchasing and delivering orders to Moscow and St. Petersburg.
- Coach personal manager page for purchasing and delivering orders to Moscow and St. Petersburg.
- New Balance personal manager page for purchasing and delivering orders to Moscow and St. Petersburg.
- Under Armour personal manager page for purchasing and delivering orders to Moscow and St. Petersburg.
- ASICS personal manager page for purchasing and delivering orders to Moscow and St. Petersburg.
- Guess personal manager page for purchasing and delivering orders to Moscow and St. Petersburg.
