Anthropologie: a unique store with premium goods for women under 45
In 1970, Richard Hayne and Scott Belair were working on their senior college project. It was supposed to be about entrepreneurship, and the young men decided to open a small shop. They named it Free People. It started turning a profit, and soon, now as partners, they used it as a foundation to create the Urban Outfitters chain. Today it is one of the most well-known clothing retail chains in the USA.
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16.05.2025
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History of the Anthropologie brand
One day, a friend of Hayne complained to him: there were no stores with the style she needed in her Philadelphia area. She would travel thirty kilometers to find suitable clothing. Then Hayne came up with the idea for Anthropologie – a chain of stores with distinctive design for women 30-45 years old.
Unlike Urban Oufitters, which basically targeted all residents of large cities, Anthropologie had a very specific audience. Creative, educated women and girls open to new things who want to surround themselves with matching items. These are not flashy Gucci or Chanel, but neither are bland H&M and Zara. Quality, calm, distinctive items for women who know what they want.
The first Anthropologie store opened in 1992 in Wayne, Pennsylvania. At first only clothing was sold, then shoes, gifts, home decor items, and accessories were added. Dishware from Anthropologie also became quite popular thanks to its design, and many decide to buy it even as interior decoration, it is so beautiful and unusual. Come in and take a look yourself! Simple and elegant.
In 1998 the brand launched a catalog for ordering goods by mail. Then, a few months later, Anthropologie got an online store. Today the company's store network counts more than 200 branches in U.S. cities, and the website accounts for about 30% of total sales.
What can be found in the Anthropologie online store
This is a real paradise! Especially if you love tactile sensations. All things are multi-layered, with rich texture, interesting and unusual design. The official Anthropologie website offers a wide range of clothing, shoes, decor (candles, beautiful curtains, towels), cosmetics, gifts and jewelry.
Among the accessories, it is especially worth highlighting winter scarves – an excellent gift for a woman of any age and any size. Products of such quality are simply not sold in Russia. They are not cheap, but Anthropologie clothing is a completely different level. Each item has its own individual style.
Brand clothing immediately attracts attention. Each element is neat and chosen wisely. It is characterized by warm, «earthy» tones, natural materials, elegant finishing that can be felt with your fingers. It can become part of an existing style, or help build a new one by setting a characteristic accent.
The Anthropologie online store also often collaborates with the most famous designers in the world to create unique collections. On the site you can find models created together with Audrey McLoghlin (creator of the Grayson brand), Paige Adams-Geller, Liya Kebede, Tracy Reese and many others. They help make the site even more unique, filling it with truly interesting content.
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How to deliver Antropologie goods with Pochtoy.com
In the US, Anthropologie ships purchases worth from $150 for free (for some promotional items – up to $50). Otherwise, shipping within the States costs from $6.95.
The store does not ship goods to Russia. But receiving them is quite simple. Fast delivery of Anthropologie from the USA is available with Pochtoy.com. After registering on our site, you receive a US address to send packages to, and can choose options for their further delivery to Russia. Shipping price – from $12, delivery time – from 4-8 days.
Benefits of shipping with Pochtoy.com:
- Low price. Our shipping – is far more cost-effective than with any other carriers to Russia. You can save from several hundred to several thousand rubles.
- Upon your request, we can reduce package weight for free by removing extra boxes. Especially relevant for footwear. This allows you to lower shipping costs even further.
- We provide you with a free address in America.
- We consolidate multiple packages (including from different online stores) into one for free, so you can save on shipping.
- We store items in the warehouse for free for up to 70 days while you assemble your package or await deliveries from other online stores.
- We deliver to Russia as fast as possible. Our SuperFast service – package delivered to Moscow in 4-8 days.
- Packages can be collected at a post office, and with some delivery options – also at self-service points or by courier to your home.
- We provide a guarantee on packages, can inspect their contents, add extra packaging for fragile items, and much more («Additional services»).
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