US Christmas Sales: What You Need to Know
The month from late November to late December is the most important time for stores in America. During this period, up to half of all annual purchases are made. That's why it's so important for retailers to attract customers. And to make sure shoppers don't go to the competition, U.S. stores hold massive sales. In Russia, discounts like these are nowhere to be seen (except maybe the fake "-70%" signs in boutique windows that stay up year-round).
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16.05.2025
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US Christmas Sales Schedule 2021
The bigger the store in America, the better its New Year discounts. A company like this can afford to drop extra dollars so it doesn’t lose customers to competitors. That’s why Amazon and Walmart traditionally run the biggest sales right now. They’ve set aside budgets of several hundred million dollars for it.
In the last two years, there’s barely been any pushing and shoving or smashing store windows in America these days. More and more sales are happening online. This segment is growing by 30% a year, and fortunately not only Americans but people from every corner of the planet can join in. Grab items with the biggest discounts, join the New Year gift sales, buy gadgets, clothes and toys at the best prices. You just need to know when and what to buy. We hope this short guide will help you with that.
- Thanksgiving. Falls on the last Thursday in November. The date changes every year (in 2019 it was November 28). But one thing stays the same: huge discounts and profits. US stores earned $4.4 billion on this day in 2019. You can consider this day the start of the Christmas sales: discounts in America will now run right up to the New Year, sometimes smaller, sometimes bigger.
- Black Friday. The most talked-about pre-New Year online sale holiday. Every store must put up its discounts for this day. Big appliances, clothing and children’s toys are especially popular. In 2019 customer spending reached $7.2 billion in this single day (an 18% increase compared to 2018).
- Cyber Monday. The Monday after Black Friday. Discounts here are mainly on gadgets: smartphones, tablets, headphones, laptops. In fact, this is now the most significant sales day. Not as hyped as Black Friday, but in recent years Americans have grown to like it even more. Spending is also higher here – in 2019 it reached $9 billion (25% more than on Black Friday).
- Christmas. In America it’s celebrated on December 26 and is the biggest holiday of the year. Big discounts are also offered right before it so people have time to buy gifts. There’s no fixed day when Christmas sales start in America, but they usually begin in the second half of December. On these days the savviest Americans buy things for themselves. Especially if they want the biggest discounts rather than eyeing a specific top device and waiting for its price to drop.
- New Year’s Eve. After Christmas there’s still a week of “clearing the leftovers.” It runs from December 26 to January 1. This is mainly when people buy home goods. In the last couple of years there have been attempts to turn one of these dates into “White Day” to offer the biggest discounts on robes, towels and underwear. If you need a quality towel from a top brand, it’s worth checking the stores during this time.
In fact, the big secret is that the biggest discounts actually fall on the days from December 20 to 26 (and also from January 1 to 5). Stores that stocked up for Black Friday and Cyber Monday realize they won’t fully sell some items from their warehouses. So the goods that didn’t sell get put on a real clearance sale before Christmas to free up space for next year and “boost” their financial numbers. As a result, Christmas sales in the USA don’t break records in profits and hype like Black Friday and Cyber Monday do, because they run over several days. But in practice they often turn out to be even more profitable for shoppers. At least we see no point in buying things in the USA that cost the same in Russia once delivery is added.
Plus all the discounts on these days in America are real. There aren’t the stories you see in Chinese and Russian stores, when the price is deliberately raised before the sale just to drop it back to the same amount and call it a “discount.” Christmas sales in America are a national phenomenon, almost a tradition, and dishonest stores are quickly exposed here. At the same time, discounts on goods reach 40–50%, which for some tablets and laptops, for example, amounts to tens of thousands of rubles.
Pochtoy.com users use our newsletters and helpful information to prepare for the Christmas sale in the USA in advance. Because of this, the financial impact of participating in the sale is even greater.
Attention! Remember that every country has restrictions on shipping goods for personal use. Restrictions on shipping and on the quantity of items of the same type are imposed by regulatory government agencies, customs, and the tax inspectorate. Please pay attention and follow our recommendations on splitting parcels!
Christmas sale USA - where and what to buy at American sales?
What to buy on New Year's online sales in America?
There are tons of options, you will almost certainly find something in the category you're interested in. But the biggest savings are usually found with the popular brands. They offer global discounts on their products that can be found in almost all major well-known stores. In 2021 the most mentioned brands on Black Friday and Cyber Monday were, in order:
- PlayStation
- Nintendo
- Apple
- Xbox
Gadgets from these brands offered shoppers the biggest discounts. iPad, Apple Watch, AirPods, MacBook, Nintendo Switch, PS4, Google Pixel 4 and 3. You could save 5-10 thousand rubles on each of these devices. With the latest MacBooks – even up to 40 thousand rubles. Microsoft, Samsung and Lenovo also offered good discounts on their own sites. Here too it was possible to save tens of thousands of rubles on a single purchase.
Americans traditionally buy TVs, gadgets and toys at this time. The average purchase amount during the Christmas sales in America this year was $240. And it's gradually growing. One big purchase is still accompanied by two or three smaller ones, but people are starting to realize that discounts on expensive items ultimately bring much greater savings. A -20% discount on a new iPad, Galaxy S10 or Lenovo E490 is much better than -50% on a fitness tracker or smartphone cases.
Toys are bought even more often than gadgets for Christmas. Discounts are available on almost everything: popular L.O.L. Surprise, Poopsie unicorns, Barbie, Play-Doh, Monster High… Savings reach up to 30-40%. There are lots of toy brands, so they don't make it into the top sales lists. But it's easy to find good discounts – just go to the website of your favorite store (or the brand you're interested in). There will almost certainly be a discounts section! For example, Amazon has one for toys. Up to -40% on hundreds of the best dolls, construction sets and everything else.
Where to buy?
Almost all stores hold New Year's online sales. It's a must in America. The top 5 (by number of discounted items sold) this year broke down like this:
- Amazon
- Walmart
- Target
- Gamestop
- Best Buy
Amazon and Walmart boast the best offers. The latest iPad Pro, for example, was sold by both for just $249. That's a saving of 12-14 thousand rubles compared to Russian prices. And the Beats Solo 3 headphones were only $129 at Walmart instead of $299.
The bigger the store, the more solid the deals and usually the more of them there are. But some smaller companies are also happy to get free advertising during the big sales. These offers are easiest to find on special sites. We recommend DealNews.com. A handy search for the best current deals, broken down by category, with all the information you need for a purchase.
Order and delivery of Christmas Sale purchases to Moscow and St. Petersburg
You can even receive your Christmas purchases before the New Year! Pochtoy.com delivers goods from the USA to Russia in 4-8 days, and it costs only $12. With insurance, free package consolidation, and free storage of goods in the warehouse for up to 70 days. The fastest and most affordable delivery from America.
By the way, you can also add American holiday sweets to any package. They come in a festive Christmas stocking, and inside are 8 of America's most popular treats with a total weight of 750 grams.
Store manager pages on our site:
- Ebay.com USA Christmas sale - order and delivery to Moscow and St. Petersburg at below-market prices.
- 6pm.com USA Christmas sale - order and delivery to Moscow and St. Petersburg at below-market prices.
