Buying an iPhone in the US: how much can you save on each model?
Buying any kind of electronics in the US is a very profitable deal. Russian stores themselves often bring gadgets from there, only they mark them up by an additional 20-30%. For inexpensive items the difference isn't very big, but for smartphones — especially iPhones — it's substantial. On a single iPhone purchase from America you can save 7-10 thousand rubles. Simply because you ordered from an American online store rather than a Russian one.
Let's just look at the prices on Apple.com and Apple.ru to see the difference. Here you have to keep in mind that in the States there are periodic discounts on smartphones (for example, at Amazon and Newegg), so sometimes you can buy an iPhone in the US even cheaper.
16.05.2025
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iPhone 11
An improved version of the iPhone XR. With a very cool camera. There are now two on the back, one with an ultra-wide lens. The smartphone can take fast photos (no more motion blur), has 2x optical zoom and a 30% brighter flash than before. Video can be shot in 4K at 60fps. The image comes out smooth and steady, even if you're bouncing around in a car over sand dunes (Tim Cook showed this during the presentation).
The front camera is just as good, with 4K 60fps recording, tons of new technologies, and, for the first time, a slow-motion mode for selfies.
The screen is 6.1 inches, Liquid Retina. Very energy-efficient—the phone easily lasts several days on a charge. Inside is the powerful A13 Bionic chip. It’s twice as fast as the processors in the best Android smartphones. Perfect for gaming and even VR, and it will stay that way for at least another 3–5 years.
The price of the iPhone 11 in Russia from Apple starts at 59 990 rubles. And how much does an iPhone cost in America? Easy: just remove "/ru" from the website address and you’ll see the price is $699. That’s only 49 000 rubles. Factor in the customs duty (15% on everything over $200) and you get:
Ordering the iPhone 11 from America saves you 5750 rubles.
iPhone 11 Pro
The same device as the iPhone 11, only improved. Larger battery, an extra rear camera (now there are three of them!). A special Deep Fusion processor has been added to further enhance photo quality. Generally, "Pro" is considered to be for professionals. Meaning, with its help you can shoot movies and professional photos. Plus, you can use it all day because the battery here lasts 4-5 hours longer than any other iPhones.
And you can check the results of your creative work on an incredible display. This is the first Super Retina XDR, with brightness higher than any TV (you can comfortably watch movies even during the day in the sun on the beach), and incredible contrast.
At Apple the price of the iPhone in the USA amounts to $999 (about 71 thousand rubles). In Russia — from 89 990 rubles. Even taking into account the duty (which, by the way, is paid online with Pochtoy.com) the difference is very significant.
Savings when buying iPhone 11 Pro in the USA — 11 460 рублей.
iPhone SE
On April 15, 2020, Apple introduced the direct successor to the iPhone 8 series — a new very cheap iPhone SE. It has the iPhone 8 form factor, but powerful hardware from the iPhone 11, including the advanced A13 Bionic processor.
The device has the smallest display of all iPhones — 4.7 inches. For many, this is more convenient (you can put the smartphone in your pocket, it fits well in the palm of your hand). The battery is weaker than in top iPhones — one and a half times compared to the iPhone 11 and almost twice compared to the iPhone 11 Pro. But on the other hand, the cost in Russia is only 39 990 rubles. In the US, this Apple iPhone costs even cheaper —$399 (27 900 rubles). With duty, this will be 29950 rubles.
Savings when buying in the US, taking into account the duty, — 10040 rubles. At the same time, delivery from the US to Pochtoy.com costs $12.
iPhone XS
Presence of Face ID (face identification), durable glass, storage — up to 512 GB. Powerful A12 Bionic chip. Screen — 5.8 inches. Apple no longer sells this iPhone on its official American website, so it's best to buy it from Newegg. They sell both used (refurbished) versions and completely new options, in any colors and with any built-in memory capacities.
Also, buying an iPhone XS in the USA is easiest at Amazon, but it will be locked to a specific mobile carrier (you'll have to unlock it, which means either spending money or putting in some effort).
How much does the iPhone XS cost in the USA? If new — then on average $1099. In Russia the price for a legitimate one starts from 62 990 rub., meaning buying it in Russia actually turns out cheaper. Apparently, the reason is that this is an old model and its remaining stock in Russia hasn't sold out yet.
But you can save money if you get a used iPhone XS in the USA. Then the savings are significant, on the order of 25 thousand rubles. It's worth noting that Refurbished devices in America are not the same thing as used ones in Russia at all. The products are guaranteed to work, and most of the time you can't tell that they've been used (unless they don't come in the original box).
iPhone XR
Excellent and very inexpensive iPhone. The only one in Apple’s lineup with an LCD display. Moreover, it (also for the first time at Apple) is bezel-less and goes from edge to edge. Technology — Liquid Retina, diagonal — 6,1 inches (very solid, larger than the iPhone X). Processor — A12 Bionic. Its specs and display size almost reach the level of the iPhone XS Max, while the cost in the States is much lower. Plus you can choose from six body colors.
Price in Russia at Apple — 49 990 rubles. In the USA — $599.
Savings, if ordering this iPhone in America, — 3850 rubles.
iPhone 7
The cheapest among modern iPhones. You get a quad-core processor, 2 GB of RAM which is quite decent for iOS, up to 256 GB of internal memory, and the full set of features from the latest iOS (except for face screen unlock). The screen diagonal is 4.7 inches.
The iPhone 8 and iPhone 7 are not officially sold by Apple; it's better to look on Amazon/Newegg/eBay. Prices for the iPhone 7 in the USA start from $400 for a new 128 GB model (28 thousand rubles), and from $150 for a used one. In Russia, such a 128 GB option costs from 37 200 rubles.
Savings when buying an iPhone 7 in the USA: 7100 rubles, if you take the duty into account.
Where to Buy an Original iPhone in the USA?
1. Apple.com
The most favorable prices, unlocked devices. But only new models (you won't find iPhone 8/iPhone XS here anymore). In addition, the store doesn't particularly favor customers from Russia — it tries to make them buy from Apple.ru, where the same goods are more expensive. Therefore, your payment may not be accepted. Especially if you specify our warehouse address exactly as everyone else does (then the store realizes these are customers not from the USA). So you should order carefully. Periodically our address gets blacklisted by the official site. Suspects something?
2. Amazon.com
Here, on the contrary, the attitude toward customers from Russia is the most friendly. Everything is sold, many payment options, free delivery to the Pochtoy.com warehouse. There is a special page with all Apple equipment: official, directly from the manufacturer. Thanks to 10-15% discounts, the price of devices is often cheaper than even at Apple and Apple. We highly recommend buying MacBooks, iPads, AirPods and so on here. The only problem is that most iPhones here are locked to a U.S. carrier (fortunately, this applies only to iPhones). Then they will have to be unlocked — and that means either money or your own time.
3. eBay.com
The main auction site on the internet. You can find any models, including old ones (all the way down to iPhone 1!). The cost is often favorable, but for the most part these are used devices. You need to check the sellers' reputation, the description of what they are selling (sometimes they may sell just the box at the price of an iPhone), and also check the shipping cost — sometimes even within the USA it can be $20-$40.
4. Newegg.com
The main electronics store in the USA. Here you can find both new and Refurbished devices. Delivery to Pochtoy.com is mostly free. Prices are usually a bit higher than on Amazon, but the smartphones don't need to be unlocked (if the word Unlocked is in their name). The cost of devices is much cheaper than in stores in Russia, and the site is very loyal to customers from Russia.
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