The most popular LEGO sets in America

Most Popular LEGO Sets in America

In the USA, LEGO has a huge selection. New sets are released on average every two weeks, and most of them never make it to Russia. Some of the most popular ones are available both there and here, but the price difference is noticeable. First, big discounts are constantly held in America, especially on toys. Second, sets are mostly brought to us from there, and additional taxes, as well as reseller markups, turn out to be extremely significant. Let's look at the best series and compare prices of popular products!

1. LEGO Duplo

A collection for young children. First acquaintance with DUPLO can happen at age 3 or even earlier. An excellent way to learn about the world – by playing with animals, or immersing yourself in the world of certain professions. The pieces here are larger than usual so that a child doesn't accidentally swallow them. Plus, they are easier to assemble and convenient to play with. DUPLO Castle lets you build a beautiful castle, DUPLO Fire – a fire station. And the most popular one in America is DUPLO Frozen Castle, with figures of Elsa and Anna from the cult cartoon.

Price of the Ice Castle in Russia: 4199 rubles

Price on Amazon: $49.99 (3250 rubles)

Savings when buying in the USA: 949 rubles (markup in Russian stores – 29%)

And this is far from the most profitable purchase. For example, when buying a set with a LEGO train, you save 1600 rubles.

2. LEGO Marvel

The main franchise of our time. The Avengers, Spider-Man, Guardians of the Galaxy, and all the others. Not long ago, “Avengers: Endgame” became the most successful film in history. Naturally, LEGO has its own figures for them. They are even divided into several sections! There is LEGO Marvel – with full sets that let you recreate even battle scenarios. It even includes options from the newest movies. There is LEGO Avengers – with figures of specific superheroes from the famous team (and even Thanos). And there is simply LEGO Super Heroes – where, among others, DC superheroes like Batman and Superman appear.

Price of Hulkbuster: Age of Ultron in Russia: 11 499 rubles

Price on Amazon: $119.95 (7750 rubles)

Savings when buying in the USA: 3749 rubles (markup in Russia – 48%)

3. LEGO Minecraft

If LEGO is the most famous “real” game, then Minecraft is the most famous computer game. The number of registered players in it is 40 million! Moreover, it has remained at the peak of popularity for almost ten years now; it’s not “Fortnite” or Apex, which came and immediately disappeared.

Both in LEGO and in Minecraft the idea is the same: build whatever you want from blocks, complete freedom of action, create your own world. The “pixel” style is also observed quite simply: LEGO is already painted in squares. There are dozens of set options here – from a yard with chickens to giant fortresses similar to those you can build in the computer game. If your life at one time or another was connected with Minecraft – such LEGO sets will evoke a sea of nostalgia! A great gift for a child who plays now, or for a loved one/friend, in memory of online adventures spent together.

Price of Minecraft Pirate Ship Adventure in Russia: 4499 rubles

Price on Amazon: $31.99 (2080 rubles)

Savings when buying in the USA: 2419 rubles (markup in Russia – 116%!)

4. LEGO Star Wars

The most popular film franchise of the 20th century was also, of course, immortalized in the form of LEGO figures. These are perhaps the most famous LEGO sets: who doesn’t know the “Millennium Falcon” – Han Solo’s ship, the largest by number of pieces (5195!). It was even shown in “The Big Bang Theory,” and in half of other TV shows where, let’s say, “enthusiastic” people appear. The LEGO Star Wars series was released in 1999, and now includes more than 200 different sets.

Price of the large LEGO Star Wars Sandcrawler set in Russia: 32 850 rubles

Price on Amazon: $375 (24 375 rubles)

Savings when buying in the USA: 8475 rubles (markup in RF stores – 34%)

5. LEGO Ninjago

A collection with ninjas, skeletons, dragons, and titans, first presented in 2011. The plot is built on the confrontation between four brave ninjas and their master against the evil Lord Garmadon and his army. The LEGO Ninjago world includes ancient and modern cities, powerful weapons, robots, cars, helicopters, catapults, samurai swords, and everything that makes a boy say “Wow, cool!”.

Price of the coolest set, LEGO Ninjago City in Russia: 24 999 rubles

Price on Amazon: $299 (19 530 rubles)

Savings when buying in the USA: 5469 rubles (markup in RF stores – 28%)

A teenager (or an adult!) can be given a set from the Architecture series – so they can build their own miniature Paris, San Francisco, Trafalgar Square, or Sydney Opera House. Such a construction set will become not only a toy but also an interesting interior decoration.

And, of course, if desired, you can create a Lord of the Rings fortress, a Hogwarts castle in LEGO Harry Potter – or, if the set is bought for very young children, a first small house or animal train from the Brick&More series.

Where to buy LEGO in the USA?

The USA offers a huge selection of LEGO toys. New sets are released on average every two weeks, and most of them never make it to Russia. Most rare sets are available only in the USA, but even regular ones, as we see, sometimes cost twice as much. It’s especially profitable to buy LEGO sets in the States during special promotions. They run regularly in America and can be quite substantial. But even without them, shipping the cheapest sets, like DUPLO, still makes economic sense, especially if you combine them with other items in one package. They are light, unbreakable, easy to transport, and reach Russia without any issues.

In America, the best places to buy LEGO sets right now are these five stores:

• Lego.com – the official LEGO website. Competitive prices and the largest selection. However, you may need the “Full Service” option for our operators to purchase the items, because the store doesn’t like shipping to forwarding addresses.
• Amazon. The store has its own dedicated LEGO section, where it’s convenient to filter items by age and interests. Plus regular discounts on select products! And no issues with shipping to any U.S. address.
• Target. Convenient shopping and a very large selection. Many of our clients prefer this supermarket’s interface over its competitors. And prices are still 30–100% lower than in Russian stores.
• Walmart. America’s biggest offline retailer now competes with Amazon in the online space. Thousands of LEGO toys to choose from, and free shipping to the Pochtoy.com warehouse on orders over $35.
• eBay. It’s easy to find exclusive and older sets here, including used ones (Used) for a fraction of the price. Note that shipping from eBay can add up, so watch the costs carefully.

Ship your purchases from the USA to Russia and CIS countries with Pochtoy.com – fast and affordable! We have our own delivery services, ship thousands of packages daily, insure shipments, and combine items from different stores for free so you can save even more. Check the cost of shipping from the USA to your city in our “LEGO Shipping Calculator from USA to Russia”.

Buy through our operators at the best stores in America:

- Amazon USA LEGO sets with delivery to Russia from sales.

- eBay USA LEGO sets with delivery to Russia from sales.