Zulily: exclusive private sales in the US
The American online store Zulily.com is a rather unusual marketplace. The thing is, it's a private sale site. On it, you'll find plenty of unique items at super-low prices. Zulily specializes in kids' clothing and toys. Five years ago, it sold exclusively products for "savvy" moms who knew their way around the internet. But now you can also find clothing, shoes, and underwear for everyone else. This site is worth knowing for anyone who loves great items at very low prices. If you know how to shop, you can grab the biggest discounts in the US here.
16.05.2025
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How the official Zulily.com website works
The Zulily store was founded in America in 2009 by Mark Vedon, when he realized there was no website where he could conveniently buy all the necessary things for his wife and baby. Now it is one of the most successful (but not very widely known) online stores. The company’s main office has 1700 employees, and another 2000 work in giant warehouses in Ohio and Nevada. The company sells over $5 billion worth of goods per year – even though it doesn’t have that many unique customers. The thing is, those who know about Zulily buy often and a lot on it. Many young moms in the US don’t really go to other online stores at all.
The thing is, Zulily.com is America’s most successful flash-sale site. Every day at 17:00 Moscow time, 10-25 new sales open for customers. Sometimes these are individual items, sometimes entire brands, sometimes whole categories. Each sale lasts 72 hours. Even if all the stock sells out, the store almost always reorders more.
Products come from more than 15 000 suppliers – from big names like New Balance, Coach and Fitbit to small companies for whom being featured on the Zulily homepage is a huge win. Product quality and brand reliability are carefully vetted. If something appears on Zulily.com, you can be sure it’s not defective or counterfeit, even if the price seems very low.
The store sells:
- kitchen items;
- toys;
- clothing and shoes for babies (0-24 months);
- items for pregnant women and new moms;
- women’s clothing, including plus-size;
- clothing and shoes for children aged 2 to 16;
- home goods;
- cosmetics and beauty products.
Recently you can even find men’s items and various electronic gadgets on the Zulily online store. Although these are still rare. But if you need something for the home, a new dress or pants for a baby – there are plenty of great options here.
Among Zulily’s advantages are:
- Extremely low prices. Branded items are sold with a 50-70% discount. These are the best sales in the US. And every day!
- Excellent service. It’s easy to see how much an item costs without the discount and how much you save. Returns are accepted within 30 days, no questions asked. Support is always responsive.
- Accepts Russian cards and is not afraid of Russian buyers (unlike some other American stores, like Apple.com).
- Regular customers receive additional discounts and promo codes by e-mail.
- A rewarding affiliate program: if you recommend a friend and they come via your link and make a purchase, you get $20 from the store.
- A large and unique selection. 500 “buyers” work for the company, whose job is to find interesting products and negotiate with brands. They source items from all corners of the world; there are no restrictions. That’s why interesting items appear on Zulily all the time, and often you won’t find the same thing anywhere else.
- Regularly updated assortment. Even if you visit and don’t find anything interesting, just come back tomorrow! The products will update, and new special offers with discounts will appear. Bookmark the site, check in from time to time – and when something relevant turns up on Zulily, you know the savings will be worth it.
In short, the official Zulily site in America can boast an extremely loyal audience. 92% of customers return! That’s the highest figure in the US!
Zulily is also one of the most “mobile” sites. It has very popular Android and iOS apps, and 74% of orders come from smartphones. For young American moms this is more convenient: they can check what’s new even when they don’t have access to a computer (for example, while out for a walk with a child).
However, Zulily.com has two drawbacks. First, the store is usually accessible only via VPN. You have to turn it on to visit the site. Fortunately, this isn’t a problem: there are dozens of free and convenient browser VPNs. For example, HotSpot Shield (set the country to Canada) or Hoxx (which also has the US).
Second, shipping from the store is rather slow. (Here the editor was somewhat evasive – shipping from the official US site after payment takes more than 2 weeks as a rule) The site usually orders items from brands only after the sale ends, so it knows exactly how many are needed. The brands then deliver the goods to them in 8-10 days, and only after that do the ordered packages begin to be sent out. So you can expect to wait several weeks for your order in Russia, and you need to be prepared for that. On the other hand, this is also one of the reasons why Zulily has such low prices. It buys only in bulk, and exactly as much as it needs.
Zulily order and delivery of purchases from the USA to Russia and Ukraine
Zulily delivers to Russia via DHL Express. The cost turns out to be very high, the package takes several weeks, and if you order more than €200, you will have to additionally carry out customs clearance of the cargo. Filling out an amozhennaya declaration for rates with the operator from $5.
- Online calculator of customs duty for a package from a US store here.
It is much more economical, faster and more convenient to deliver to Russia from Zulily using Pochtoy.com. We can also purchase goods from there for you with the “Full Support” service.
- Purchase of orders with an operator from American sites for customers from Russia and Ukraine.
The delivery cost will be either zero or according to US domestic tariffs (depending on the specific purchase). When the package arrives to us, you will see it in your personal account, and you will be able to choose the most convenient delivery method to the Russian Federation for you, at prices several times cheaper than directly from Zulily.
- Additional information on sales in stores every month here.
