Lands' End: how to buy shoes and clothing from the USA at a good price
Lands' End was founded in Chicago in 1963 by two former sailors and allowed people to order equipment for their yachts by mail. The name was chosen accordingly (Land's End means the place where the land ends and the ocean begins). However, the clerk typing the name Land's End made a mistake and placed the apostrophe at the end of the first word. The aspiring businessmen didn't have the money to go through the whole procedure again, so it remained as Lands' End. More than 55 years have passed, and the company is still called by that same name, with the error.
16.05.2025
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Brand History
Gary Comer and his partners, gold-medalist yachtsmen Richard Stearns and Robert Halperin, paid special attention to the quality of details. They knew that if even one small thing failed during a long voyage, it could spell disaster. Items were carefully selected, and in the service and maintenance for checking all elements, almost as many people were employed as in orders and shipping of goods.
Lands' End quickly became famous among its clientele and gradually began to expand its range of goods that could be ordered by mail by selecting an item from the catalog in the magazine. In 1977, Lands' End clothing was added to the catalogs, mainly intended for travel and leisure (even on the same yachts). And in 1980, Lands' End shoes appeared there too: loose, spacious, and at the same time not hot, ideal for the deck or walks along the waterfront.
In 1991, the company first ventured outside America: Lands' End catalogs began to be mailed to Canada, France, and the United Kingdom, and later to other European countries. Finally, in 1995, it launched its official website – LandSend.com. It became possible to order a wide range of high-quality branded goods, including men's, women's, and children's clothing and shoes, school uniforms, women's handbags, home goods, and many items for swimming and leisure. Subsequently, the Lands' End online store became the company's main asset: today, not only Americans but also many customers from abroad order on it, bringing it very good profits (more than $1.45 billion in 2019).
Today, Lands' End clothing from the official website attracts buyers with its high product quality and bright, non-boring colors. Most customers are men and women from the upper and middle class who are not afraid to spend a few extra dollars to look more interesting and beautiful. Aesthetics, comfort, freedom, and elegance are the main characteristics of Land's End shoes and clothing. These are things that are pleasant to wear, and it is obvious that they were not obtained from the nearest second-hand store. The company's motto today, as it was 56 years ago, remains the phrase "Quality guaranteed."
Lands' End Online Store in America
- LandsEnd.com is considered a store of very high-quality clothing, yet prices here are very affordable. Women's items can be found for $40-$90 (outerwear – from $120 to $240, discounted items, if you catch a sale, – up to 40% cheaper). Men's jackets start from $90, vests and sweaters – from $70, suits for a real solid businessman – from $200. Children's knitwear – from $15, dresses for girls – from $20 (try finding them at this price in Russia!), warm pants and jackets – from $60, this is without discounts. In fact, Lands' End does not focus on children's items, so there are not very many such things on sale here, but they are all very high-quality and can delight with beautiful design.
- Beautiful, practical and comfortable footwear, from slip-ons and house slippers to winter boots, costs from $40 to $95. The brand also sells various accessories (scarves, socks, ties, belts, gloves, watches, wallets). And, of course, bags for any conditions. There are both small clutches and backpacks, and all of this – at very affordable prices. This is not Gucci and not Michael Kors, there is less leather here, but more practical and interesting designs.
- Of course, the SALE section is especially pleasing, where the same items can be purchased at a discount of up to 50%. The selection, of course, is not as large, but the quality is all the same, excellent. Sweaters can be found from $20, fashionable jackets from $30, children's pajamas from $5. We especially recommend buying Lands' End footwear this way, its price starts from $25, and on hundreds of different items (if you're lucky with the sale). Such a bargain can't be found anywhere else.
- Registered users of the site can use the My Virtual Model feature. It allows you to enter information about your figure, and then the site will suggest how a particular clothing model will fit on it. Also, if you are buying a gift on Lands' End, you can indicate this fact when ordering, and the store will add a special greeting card to the package for free (and remove all price tags from the items). For an additional fee, you can get a beautiful gift wrapping (Gift Box) or even personalize the item by adding a monogram to it. You choose the placement, color, and, of course, the inscription itself for application (up to 10 characters). And it costs only $5. Very cool! It would be great if other stores followed this example!
- Before placing an order on LandsEnd, register with a cashback service (rebates). This will help save an additional few percent from each purchase. The most profitable are Ebates (returns 3-6%) and Mr.Rebates (returns 3-4%). Simply register on their website and from there go to the website of the desired store. These two cashback services work with hundreds of major American retailers, they have promotions for most stores, and with some of them you can save up to 20%, so the two minutes spent on registration will more than pay off.
- The only caveat: accessing the Lands' End site may require a VPN. We recommend free browser options – for example, Hoxx or Hotspot Shield. Otherwise, the store works well with Pochtoy.com, and we regularly receive orders from it. But as an alternative, we can suggest Amazon or Walmart. Both have their own company page with the same prices as on the official site (and sometimes even lower – due to discounts on other items). Plus, at Walmart you get free shipping to any US Pochtoy.com warehouse when ordering from $35.
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