TOP 6 Most Popular Kids' Toys
The trends for all the top toys come to us from America. Spinners, LOL Surprise, slime, Poopsie unicorns. Let's see what's popular right now. And what's worth buying so you don't get stuck with last year's trends and can bring your child the most joy.
16.05.2025
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1. Fingerlings. Fingerlings. The best-selling toy on Amazon in 2019 (and 2018 too). The secret is that it is cheap, very fun, and suitable for children of different ages. Even adults sometimes take it for themselves to play with at work. Fingerlings are funny monkeys (and now also other animals, up to dinosaurs) that attach to your finger, holding on with their tail, hands, and whatever else they can. When you move your finger or pet them, they wave their tail at you, blink, open their mouth, talk, and turn their head. You can even rock them to sleep. The toy can be hung anywhere in the apartment, not just on a finger. For example, many people plant them on a houseplant or on a laptop.
Price on Amazon.com: from $8.
2. Hatchimals. The main fun of Hatchimals is that you can hatch them. You have to look after the egg and keep it in the right conditions so your pet can hatch from it. By that time, the child already has a warm bond with it. You can choose different sizes of your fluffy Hatchimals. There are small eggs sold for $11 (and inside are three pets). Larger eggs for $17, $20, $30. And really huge Hatchimals with an egg the size of half a child for $90 (and inside are two twin Hatchimals with different personalities). The pets, just like Fingerlings, can share their feelings and give their owner, who “raised” them, lots of love.
Price on Walmart.com: from $11. At Target.com, small (pinkie-sized) ones are sold from $4.99.
3. LOL Surprise. Well, all parents already know about this toy. Small dolls, half the fun of which comes from the unboxing process. They come in an opaque egg. You never know what is inside. And the child opens them, taking out each of the additional accessories one by one. Each doll has between 6 and 14 of them (depending on the type of egg). Outfits, combs of different colors, shoes, stickers, a mirror, a bottle, a watch, glasses. And at the very end—the long-awaited doll! You can feed it or bathe it to discover surprises (for example, a color change; they can also pee). Each doll has its own pet and its own little sister, who also comes in a surprise capsule (and you don’t know which one you will get.
Price on Amazon.com: from $11.
By the way, we have a dedicated buyer for LOL Surprice USA to Russia with delivery.
4. Poopsie Slime Surprise Unicorns. Keep the especially impressionable away from the screen! If you still don’t know what Poopsie unicorns are, they might shock you. They are made by the same company as LOL Surprise, only this is the next level. Essentially, these are three or four toys in one. First, the child enjoys unboxing the unicorn with all its accessories, including diapers, a potty, a food cup, a spoon, a comb, and so on. The unicorn itself is much bigger than an LOL Surprise doll—it is about 20 cm tall (and there are also 35 cm options). Second, you can feed the unicorn with special food that comes in the set. And when it goes to the toilet, you end up with slime. Which kids also love to play with.
Price on Amazon.com: from $47 (at Walmart and Target—from $50).
5. Hairdorables. Much more standard and traditional toys. The main point here is the hair. They are almost real! You also can’t tell right away which toy is inside the box. And there are 36 different ones here! Each with its own story, lifestyle, and accessories (there is a vlogger, a skater, a beauty queen, an artist, a sweet tooth, an inventor, a basketball player). Each box contains a doll and 10 surprises for her. There is always a comb so you can style the hair in different ways. In America, the newest versions of the dolls are available: Series 3.
Price on Amazon.com and Walmart.com: $12.88.
6. Blume Dolls. So far less popular than LOL Surprise or Hatchimals, but with the same idea. You buy a doll, you don’t know what is inside, and then you “grow” it yourself and get the result. The only difference is that here the doll is partly a plant, like Groot. You get it in a pot and have to water it so it grows. 22 doll variants, each with 10 accessories. By the way, they then live in the pot you grew them from. There are rare and super-rare dolls with surprises—getting and growing one of them is considered a big stroke of luck.
Price on Amazon.com and Walmart.com: from $9.88.
The cost of all these modern toys in America is 2–3 times lower than in Russia (check for yourself). The same Blume Dolls cost the equivalent of 650 rubles in the US, but in Russia—for some reason—up to 1990 rubles. Besides, the very latest models are simply not sold in the RF. Buy directly in America, save money, and get a great selection. Fast and cheap delivery to Russia is available fromthe US package forwarder Pochtoy.com. The package will be in your city in just 4–8 days! With full insurance and at the lowest price.
