ZARA and the fast fashion phenomenon
ZARA clothing features designs that reflect the fashion trends from the latest runway shows, but at mass-market prices. By bringing high fashion to the masses, the brand wins millions of new customers with its low prices.
- US Black Friday — huge discounts on ZARA products when shopping with our operators.
16.05.2025
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ZARA History
The brand’s founder is the Spanish retail tycoon Amancio Ortega, known as the hidden billionaire. From a small shop in the city of La Coruña to a global retail empire with more than 7000 stores, he turned ZARA into the largest player in the ready-to-wear clothing market.
In 1963, Ortega founded a knitwear factory. Its success led him into retail, and ten years later he opened a small store called Zorba, which had to be renamed ZARA.
Ortega adopted the concept of affordable clothing that captures runway ideas. During the 1980s he optimized design, production, and logistics to respond faster to new trends, calling his system “instant fashion.” In 1985 the Inditex holding company was founded, with ZARA as its core. Today Inditex’s portfolio also includes many other brands: ZARA Home, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Uterqüe.
“Fast fashion” changed our shopping habits. Ortega’s idea was to democratize fashion by making luxury items accessible to everyone. He believed customers would treat ZARA clothing like a perishable good—similar to yogurt or bread—meant for consumption rather than storage in the closet.
Unlike its competitors, ZARA does not produce a single seasonal collection. The brand’s design team instantly identifies new trends and immediately puts them into production. The result is four or five current collections after the initial seasonal launch. Ready-to-wear items are delivered to stores within 48 hours. As a result, every ZARA store receives new items twice a week.
With about 6500 stores in 88 countries, the company keeps pace with technological progress. In 2010, ZARA online stores were launched in all European countries. To date, ZARA online platforms are available in 54 countries. More than 12% of all sales are made online, and this figure continues to grow steadily. Each item has an individual unique code listed in the description, making it easy to find both online and in offline stores.
The combination of all these qualities has enabled ZARA to become the world's largest clothing retailer, and its founder to rank 4th on the list of the richest people in the world.
ZARA Assortment
The ZARA product catalog features a wide selection of clothing: collections for women, men, children — for newborns, toddlers aged 3-5 and children aged 6-14, the TRF (Trafaluc) collection — street style clothing aimed primarily at youth aged 20+, ZARA SPRLS collection — military-style clothing for guys and girls, as well as eco-friendly Join Life line — clothing made from organic cotton, recycled wool and cellulose, with water consumption reduced to a minimum during production.
The ZARA catalog on the website includes many categories: outerwear (coats, down jackets, jackets), blazers and suits, vests, dresses and jumpsuits, shirts and tops, knitwear, t-shirts, sweatshirts and hoodies, trousers, jeans, skirts and shorts, shoes, bags, accessories, underwear, homewear, perfumery. The favorite category for fashionistas on the ZARA site is discounts, or the sale. Here you can find quality items with discounts of up to 75%.
The adult clothing size chart includes 6 sizes on the European scale — from XS to XXL, that is, from Russian size 40 to 52. The shoe size chart ranges from children's size 28 to men's size 45.
The brand produces over 450 million items per year, interpreting trends and bringing them from the runway to the streets within a few weeks. In addition to the official ZARA website, brand items can be purchased on American marketplaces eBay and Amazon, though at less favorable prices.
- Discounts in US stores with delivery to Moscow and St. Petersburg.
To buy the brand's latest items on the American website, use a modern package forwarding service. Pochtoy.com will place and process your order, buy the items and deliver them from the USA to Russia and Ukraine in just 5 days (and from $11,99). You can combine orders from different stores and track your package at every stage of the journey. This way, shopping on American websites becomes just as easy and convenient as online shopping in your own country.
You can get to know ZARA clothing through the main trends of 2021.
You can also buy on our partners' websites or order through our operators at the stores:
- Amazon.com order and delivery of branded items from Zara to Moscow and St. Petersburg.
- Ebay.com order and delivery of branded items from Zara to Moscow and St. Petersburg.
- 6pm.com order and delivery of branded items from Zara to Moscow and St. Petersburg.
