01
Understand width sizing
US stores offer a choice of widths (Width): for men, D is standard, 2E is wide, 4E is extra wide; for women, B is standard, D is wide. This makes it easier to get an exact fit.
Beyond Nike and New Balance: 10 sneaker brands with Black Friday discounts
We've picked the stores and brands where you can buy comfortable, high-quality sneakers at big discounts on Black Friday in the US.
BF2026
Free buyout with an operatorWith a promo code from most US stores. Valid from November 1.
10 sneaker brands on Black Friday
01up to -45%
A trick for buying ASICS in the US: models come in different last widths (Narrow, Standard, Wide, Extra Wide), which helps anyone who finds standard shoes tight in the toes or instep.
Flagships: the maximum-comfort GEL-Nimbus line, the dynamic Novablast, and city silhouettes in the Y2K spirit: GEL-Kayano 14 and GEL-1130.
Where to find discounts: the official site and running retailers Fleet Feet and Running Warehouse; pairs from past releases drop by 35-45%.
Go to store02up to -40%
HOKA started the trend for the thick Meta-Rocker sole that takes the load off your spine and knees. In the US everyone wears the brand, from marathon runners to clinic staff who are on their feet all day.
Flagships: the city-ready Clifton and Bondi, the versatile Mach, and the trail Speedgoat with a Vibram Megagrip outsole.
Where to find discounts: REI, Zappos and Backcountry; colorways from past seasons are 30-40% cheaper.
Go to store03up to -50%
Saucony has made shoes since 1898 and today combines retro suede silhouettes with high-tech models built on carbon and nylon plates.
Flagships: the Endorphin Speed line on PWRRUN PB foam, the Triumph trainers, and the vintage Jazz Original.
Where to find discounts: up to 40% on the Saucony site with Black Friday promo codes and up to 50% in running stores.
Go to store04up to -40%
Brooks focuses only on running and walking. Its sneakers regularly top lab rankings for fit and GuideRails adaptive foot support.
Flagships: Ghost and Ghost Max (road bestsellers), the stable Adrenaline GTS, and the soft Glycerin.
Where to find discounts: Road Runner Sports and Zappos keep prices at $75-95 for hit models from the previous series.
Go to storeSneaker delivery $19.99
A pair fits into a parcel of up to 2 kg (weight without packaging). Place a buyout request and an operator will buy the sneakers for you. With promo code BF2026, buyout from most US stores is free.
Order a buyout →
05up to -25%
Sneakers with the CloudTec cellular sole have become a marker of status and comfort in major US cities. On's range in America is noticeably wider than the leftovers in Europe.
Flagships: the city-ready Cloud 5, the springy Cloudmonster, and the Cloudsurfer for soft running.
Where to find discounts: the brand's pricing policy is strict, but department stores Saks Fifth Avenue, Bloomingdale's and Backcountry offer 20-25% coupons.
Go to store06up to -35%
A French brand that has fitted right into modern streetwear. In US stores it's easier to find a balance between mountain sneakers and rare Salomon Sportstyle releases.
Flagships: the XT-6 and ACS Pro Advanced silhouettes, and the all-weather Speedcross with a Gore-Tex membrane.
Where to find discounts: outdoor retailers Moosejaw and Backcountry with a 20-35% discount.
Go to store07up to -35%
Altra's main idea is Zero Drop (the same sole height under the heel and toe) and the roomy FootShape toe box. Your foot spreads out naturally, with no squeezing of the toes.
Flagships: the trail Lone Peak and Olympus, and the cushioned road Torin and Paradigm.
Where to find discounts: outdoor store REI and the official site; Black Friday discounts start at 30%.
Go to store08up to -50%
Merrell shoes are built for harsh conditions and long routes, and in recent years they've become a symbol of comfort for out-of-town trips and damp autumns.
Flagships: the Moab 3 hiking shoes, the Jungle Moc leather slip-ons, and the ventilated Hydro Moc clogs.
Where to find discounts: Merrell single-brand outlets; over the holiday weekend prices drop by 40-50%.
Go to storeJeans delivery $19.99
A parcel of up to 2 kg (weight without packaging). Place a buyout request and an operator will buy the jeans for you. With promo code BF2026, buyout from most US stores is free.
Order a buyout →
09up to -35%
The recognizable, massive rubber Keen Protect toe cap has saved millions of toes from knocks against rocks and steps. People love the brand for its durability and roomy last.
Flagships: the Targhee WP hikers, the low Jasper with lacing down to the toes, and the Newport H2 sandals.
Where to find discounts: 25-35% off the entire regular catalog on the site and at Zappos.
Go to store10up to -40%
German orthopedic footwear at the peak of its popularity in the US. Retailers order exclusive suede shades and shearling versions that fashion fans around the world are hunting for.
Flagships: the Boston clogs (especially the Taupe shade), the Arizona sandals, and models with the Soft Footbed insole.
Where to find discounts: DSW, Nordstrom Rack, and the sale section of the Birkenstock US site; savings of up to 30-40%.
Go to storeStill, you can't go without Nike and New Balance
11up to -40%
The world's top sports brand is strongest in running. Its US catalog is wider than the international one, and prices on running models are lower.
Flagships. Pegasus 41, cushioned Vomero, max-cushion Invincible 3, Structure for tempo runs and Vaporfly racing shoes with a carbon plate.
Where to find deals. Nike Factory Store and the official site. Discounts on previous Pegasus and Invincible series go up to 45-50%.
Go to store12up to -50%
A legend of American running with a wide range of sizes and widths and a handmade Made in USA line. The selection in the US is wider than anywhere else.
Flagships. Cushioned Fresh Foam X 1080 and 880, fast FuelCell Rebel and SC Elite, and iconic 574, 990 and 2002R.
Where to find deals. The official site and Joe's New Balance Outlet, New Balance's own overstock store with prices lower than seasonal sales.
Go to storeUseful tips for Pochtoy.com shoppers
02
Check outlets and private sales
Besides the official stores, check out Sierra.com, Zappos.com, Running Warehouse and REI Outlet. On Black Friday they offer clearance deals with discounts of up to 60-70%.
03
Tax-free warehouse in Delaware
For expensive shoes, enter the address of the Pochtoy.com warehouse in Delaware (DE). This removes Sales Tax and saves you $10 to $30 on every pair of high-tech shoes.
04
Photo report from the warehouse
To make sure you have the right size and rule out defects, add the Item photos at the Pochtoy.com warehouse service. Our staff will send you photos of the pair before the parcel is shipped.
FAQ
How do I order sneakers from the US?
Sign up for Pochtoy.com, get a US warehouse address and enter it when placing an order at a US store. If your card isn't accepted, order a buyout and an operator will pay for the pair for you. The warehouse will consolidate your parcels and send them to a pickup point of your choice.
How do I choose the right size and width?
Shoes in the US are labeled by width: men's D is standard, 2E is wide, 4E is extra wide; women's B is standard, D is wide. Convert your size to US using the brand's size chart to get the perfect fit.
How much does shoe shipping cost?
Sneakers are shipped at $19.99 per parcel up to 2 kg (weight without the box). Several pairs from different stores are combined into one parcel, which makes shipping cheaper.
What if the store doesn't accept my card?
Order a buyout. With promo code BF2026, an operator will pay for your items from most US stores for free. Just send us the links.
Do I need to pay Sales Tax?
With a Delaware warehouse address, sales tax on shoes is 0%. On an expensive pair of high-tech sneakers, that means noticeable savings right away.
How fast will my order arrive?
From the US warehouse to the pickup point, an order usually arrives within 5-10 days after shipping.
Order a buyout from the US with Pochtoy.com
If a store doesn't accept foreign cards, an operator will buy out your order with a US card while the item is still in stock.
