Black Friday 2025: Complete Guide to Deals, Shopping, and Shipping from the USA

What is Black Friday?

Author: Sergey Belyaev, expert on shopping in the USA at Pochtoy.com

Reading time: 14 minutes

Black Friday (Black Friday) – this is the main sales day of the year, which traditionally follows Thanksgiving in the USA. This is the unofficial start of the Christmas shopping season, when retailers offer the biggest discounts.

The name comes from an old accounting practice: losses were recorded in red ink, and profits – in black. On this day, stores went "in the black" thanks to the huge influx of shoppers.

For you, this is a unique opportunity to buy branded goods from the USA – from Apple gadgets to Levi's clothing – at prices that don't happen at any other time of the year. Discounts can reach 70-80%.

When is Black Friday in 2025 and how long does the sale last

Official Black Friday date in 2025 – November 28. 

However, it is important to remember: many American online stores start sales in advance. The first discounts may appear as early as the beginning of November, and they reach their peak during the sales week, which also includes Cyber Monday, following Black Friday.

Get ready for a whole week of discounts:

· Early November: Many stores launch "early" promotions (Early Black Friday Deals).

· Sales week (November 24-30): Major discounts start as early as Monday and build up toward Friday.

· Thanksgiving (November 27): Major online stores such as Amazon and Walmart often launch their best offers on Thursday evening.

· Black Friday (November 28): Peak sales with maximum discounts on the most popular items.

· Cyber Monday (December 1): Continuation of sales with a focus on electronics and gadgets (but discounts apply to all categories).

Where to Find Discounts? A Guide to the Best US Stores

To save you time on searching, we turned to the most reliable source – our customers' experience Pochtoy.com. We analyzed order data from previous Black Fridays and selected stores that offered real discounts and didn't disappoint with quality. 

Electronics and gadgets

Here the discounts are the most anticipated. Pay attention to smartphones, smartwatches, headphones, gaming consoles, and smart home gadgets.

· Amazon: An absolute must-have. Look for discounts on their own devices (Kindle, Echo), as well as on the Apple Watch 9, Google Pixel, GoPro HERO, and Sony headphones. There are often good deals on refurbished gear with a warranty.

· eBay: The Daily Deals and Refurbished sections are where real treasures can be found. From Samsung smartphones to Bose audio equipment with discounts of up to 60%.

·B&H Photo Video: A place for professionals and photo/video enthusiasts. Canon, Nikon, Sony cameras, lenses, and studio equipment at the best prices.

Laptops and PC components

If you're planning to buy a new laptop, Black Friday is the perfect time.

· Amazon and Newegg: Here you'll find discounts of up to 40% on SSDs from Samsung and Western Digital, CORSAIR RAM, Ryzen processors, and MSI and Lenovo gaming laptops.

· eBay: A great selection of ready-to-use PC builds and laptops for any budget from Dell, HP, Acer, and Microsoft.

Clothing, footwear, and accessories

Branded US clothing and footwear becomes very affordable on Black Friday. A great chance to refresh your wardrobe for the new season.

· 6pm and Zappos: The largest outlets with a huge selection. Discounts on Michael Kors, Calvin Klein, Tommy Hilfiger, and hundreds of other brands can reach 70%.

· Macy's: The legendary department store offering discounts on everything: from Ralph Lauren dresses to Columbia jackets.

· Levi's: The official US online store usually offers a 40% discount on everything, including classic jean models.

· Victoria's Secret: The perfect time to buy lingerie, pajamas, and gift sets.

· New Balance: Check out the US New Balance site to order the legendary "Made in USA" sneakers at the best price.

Kids' goods and toys

Delight the little ones and save during the sales.

· ShopDisney: The official store with Marvel, Star Wars, and classic cartoon characters.

· Carter's and Oshkosh: The most popular children's clothing brands. Look for multipacks of bodysuits, pajamas, and jackets at affordable prices.

· Amazon and Mattel: A huge selection of LEGO, Barbie, Hot Wheels, LOL toys, and much more.

Cosmetics and vitamins

· Sephora: Gift sets and cosmetics from world brands will be in the "Sale & Offers" section.

· iHerb, Puritan's Pride, Vitaminworld: Ordering American goods like vitamins and supplements during this period is especially advantageous. Look for "2 for 1" deals and big discounts on complexes.

Home and sports goods

· Amazon and Wayfair: Everything for comfort: from bedding and decor to Dewalt tools.

· Evo and Bass Pro: Specialty stores for active lifestyle enthusiasts, for example, camping and fishing gear.

How to Buy in the USA with Pochtoy.com

We know that everyone has their own approach to shopping. That's why Pochtoy.com offers two convenient ways to shop in the USA – choose the one that suits you best.

Method 1: If you have a card for overseas purchases

This works if you have a bank card issued outside Russia and feel confident shopping in English-language online stores.

How does it work?

1. You register with Pochtoy.com and get your personal US address.

2. You pick out items from any US stores on your own.

3. You pay for your purchases with your card and enter the address you received from us in the "Shipping Address" field.

4. The store ships your order to our warehouse, and we receive it and prepare it for shipping to you.

Pros: Full control over the process and maximum freedom of choice.

Method 2: If you don't have a card or need help placing an order

This works if you don't have a suitable card or don't want to deal with ordering from an unfamiliar store.

How does it work?

1. You find the item you want in a US online store.

2. Send us the link via the special form in your account.

3. Our operators purchase the item themselves using our accounts.

4. You pay us for the order using your preferred method in your currency.

Pros: No foreign card needed, no language barrier, and we handle all the purchasing hassles for you.

How to prepare for Black Friday: step-by-step guide

1. Make a shopping list. Determine in advance what you need and add items to wishlists in stores. This will save time when the sale starts. When making the list, be sure to check the list of items prohibited for shipping to avoid misunderstandings.

2. Get a US address. Register on Pochtoy.com right now. You will receive a personal address at our warehouse in the tax-free state of Delaware, which you will use when placing orders. This will save you up to 9% on sales tax.

3. Decide on the purchase method. Decide whether you will shop yourself or use our "Quick Purchase" service. If shopping yourself, make sure the store accepts your bank card. We also strongly recommend checking that the store is not on our black list. 

4. Get extra benefits with cashback. Register with cashback services. For example, our partners Mr.Rebates, Rakuten and Topcashback let you get money back on purchases from thousands of stores. Withdrawing cashback usually requires a PayPal account.

5. Follow the announcements. Subscribe to newsletters from your favorite stores to be the first to know when sales start.

6. Be ready for the start. The best deals sell out in minutes. Keep your card details and your warehouse address at Pochtoy.com handy.

Pochtoy.com – your reliable partner for delivery from the USA

How to order goods from the USA to Russia, Belarus or Kazakhstan? It's very simple when you have a reliable intermediary.

· Reliable packaging: We will carefully pack your purchases using additional protective film and boxes so that they arrive intact.

· Full insurance: All parcels are insured. In case of loss or damage, we will fully reimburse the cost.

· Parcel consolidation: Order from different stores and we will combine all your purchases into one parcel. This will significantly save on the final delivery cost.

· Inspection and photos: Upon your request, we can check the goods in the warehouse, verify them against the order and take photos so that you can be sure you are getting exactly what you ordered.

Special promotions from Pochtoy.com

For Black Friday we always prepare advantageous offers. Follow our announcements and special delivery rates:

· Vitamins from iHerb

· Popular models of sneakers

· American jeans

Frequently Asked Questions (FAQ)

· What time does Black Friday start? Online sales in major stores start on November 28 at midnight Eastern Time USA (ET), which corresponds to morning Moscow time.

· How long does Black Friday last? Formally one day, but in practice it is a "sales week" that smoothly transitions into Cyber Monday.

· When is Black Friday in Russia? In Russia many stores run their own promotions, but they are incomparable in scale and benefit to sales in the USA. Pochtoy.com you get access to the real American Black Friday.

· How can I pay for a purchase? Most American stores accept international bank cards. If your card doesn't go through, use the "Purchase Assistance" service from Pochtoy.com, and we will buy the item for you.

· What is profitable to buy in America on Black Friday? It is especially profitable to buy electronics, branded US clothing and footwear, children's goods, and cosmetics.

Conclusion

Black Friday 2025 – is the best moment for shopping in American online stores. Make lists, prepare in advance and entrust the delivery to a reliable partner.

Register on Pochtoy.com right now to get your address for shopping in the USA and prepare for the main sale of the year.