ZARA and the fast fashion phenomenon
ZARA clothing offers designs that reflect fashion trends from the latest runway shows, but at mass-market prices. By bringing high fashion to the masses, the brand wins over millions of new customers with low prices.
- Black Friday USA huge discounts on ZARA products when shopping with our operators.
16.05.2025
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The History of ZARA
The founder of the brand is Spanish retail magnate Amancio Ortega, known as the hidden billionaire. From a small shop in the city of La Coruña to a global retail empire with more than 7000 stores, he made ZARA the biggest player in the ready-to-wear market.
In 1963, Ortega founded a knitwear factory for garment production. Its success set him on the path to the retail market, and 10 years later he opened a small store called Zorba, which had to be renamed ZARA.
Ortega began to follow the concept of inexpensive clothing that embodies ideas from the runway. Throughout the 1980s, he optimized development, production, and logistics to respond more quickly to new trends, calling his system "instant fashion." As early as 1985, the Inditex holding company was founded, with ZARA as its foundation. Today, the Inditex portfolio includes many other brands as well: ZARA Home, Pull & Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Uterqüe.
"Fast fashion" changed our shopping habits. Ortega's idea was to democratize fashion, to make luxury items accessible to everyone. He believed that shoppers would view ZARA clothing as a perishable product — no different from yogurt or bread — for consumption, not for storage in closets.
Unlike its competitors, ZARA does not produce just one seasonal assortment. The brand's team of designers instantly identifies new trends and immediately launches them into production. As a result — four or five current collections after the initial seasonal launch. Ready-to-wear is delivered to points of sale within 48 hours. Thus, each ZARA store receives new items twice a week.
With around 6500 stores in 88 countries, the company keeps pace with technological progress. In 2010, ZARA online stores were launched in all European countries. Today, ZARA online platforms are present in 54 countries. More than 12% of all sales are already made online, and this figure continues to grow steadily. Each item has an individual unique code indicated in the description, making it easy to find both online and in an offline store.
The combination of all these qualities has allowed ZARA to become the largest clothing retailer in the world, and its founder — to take 4th place on the list of the richest people in the world.
ZARA Assortment
The ZARA product catalog offers a wide selection of clothing: collections for women, men, children — for newborns, toddlers 3-5 years old and children 6-14 years old, the TRF (Trafaluc) collection — clothing for street style lovers, aimed for the most part at young people aged 20+, the ZARA SPRLS collection — military-style clothing for guys and girls, as well as the eco-friendly Join Life line — clothing made from organic cotton, recycled wool, and cellulose, in the production of which water use is reduced to a minimum.
On the website, the ZARA catalog contains many categories: outerwear (coats, puffer jackets, jackets), blazers and suits, vests, dresses and jumpsuits, shirts and tops, knitwear, T-shirts, sweatshirts and hoodies, pants, jeans, skirts and shorts, shoes, bags, accessories, underwear, homewear, perfumery. Fashionistas' favorite category on the ZARA website is discounts, or sale. Here you can find quality items with discounts of up to 75%.
The adult clothing size chart includes 6 sizes on the European scale — from XS to XXL, that is, from Russian size 40 to 52. The shoe size chart ranges from children's size 28 to men's size 45.
The brand produces more than 450 million items a year, interpreting trends and bringing them from the runway to the streets in a matter of weeks. In addition to the official ZARA website, the brand's items can be bought on American marketplaces eBay and Amazon, but at less favorable prices.
- Discounts in American stores with delivery to Moscow and Saint Petersburg.
To purchase the brand's new arrivals on the American website, use a modern mail forwarding service. Pochtoy.com will place and process your order, buy the items, and deliver them from the USA across Russia and Ukraine in just 5 days (and from $11,99). You can combine orders from different stores and track your package at every stage. This way, shopping on American websites becomes as easy and convenient as online shopping in your country.
You can get acquainted with ZARA clothing through the example of the main trends of 2021.
You can also buy on the websites of our partners or place an order through our operators in the stores:
- Amazon.com ordering and delivery of branded items from ZARA to Moscow and Saint Petersburg.
- Ebay.com ordering and delivery of branded items from ZARA to Moscow and Saint Petersburg.
- 6pm.com ordering and delivery of branded items from ZARA to Moscow and Saint Petersburg.
