Black Friday 2025: A Complete Guide to Discounts, Shopping, and Shipping from the USA

What is Black Friday?

Author: Sergey Belyaev, expert in shopping in the USA at Pochtoy.com

Reading time: 14 minutes

Black Friday – is the main sales day of the year, which traditionally follows Thanksgiving in the USA. It is the unofficial start of the Christmas shopping season, when retailers offer the biggest discounts.

The name comes from an old accounting practice: losses were recorded in red ink, and profits – in black. On this day, stores moved "into the black" thanks to the huge influx of shoppers.

For you, this is a unique opportunity to buy branded goods from the USA – from Apple electronics to Levi's clothing – at prices that are not available at any other time of the year. Discounts can reach 70-80%.

When is Black Friday in 2025 and how long does the sale last

The official date of Black Friday in 2025 is November 28. 

However, it is important to remember: many American online stores launch their sales in advance. The first discounts may appear as early as the beginning of November, and they reach their peak during the sales week, which also includes Cyber Monday, following Black Friday.

Be prepared for a whole week of discounts:

· Beginning of November: Many stores launch "early" promotions (Early Black Friday Deals).

· Sales week (24-30 November): The main discounts appear as early as Monday and build up toward Friday.

· Thanksgiving Day (27 November): Major online stores such as Amazon and Walmart often launch the best offers on Thursday evening.

· Black Friday (28 November): The peak of the sales with the biggest discounts on the most popular products.

· Cyber Monday (1 December): Continuation of the sales with a focus on electronics and gadgets (but discounts apply to all categories).

Where to find discounts? A guide to the best stores in the USA

So you don’t have to spend time searching, we turned to the most reliable source – the experience of Pochtoy.com customers. We studied order data from past Black Fridays and selected stores that offered real discounts and did not disappoint in quality. 

Electronics and gadgets

This is where the most anticipated discounts are. Pay attention to smartphones, smartwatches, headphones, game consoles, and smart home gadgets.

· Amazon: An absolute must-have. Look for discounts on their own devices (Kindle, Echo), as well as on Apple Watch 9, Google Pixel, GoPro HERO, and Sony headphones. There are often great deals on refurbished equipment with a warranty.

· eBay: In the Daily Deals and Refurbished sections, you can find real treasures. From Samsung smartphones to Bose audio equipment with discounts up to 60%.

·B&H Photo Video: A place for professionals and enthusiasts of photo and video equipment. Canon, Nikon, Sony cameras, lenses, and studio equipment at the best prices.

Laptops and PC components

If you are planning to buy a new laptop, Black Friday is the best possible time.

· Amazon и Newegg: Here you will find discounts of up to 40% on SSDs from Samsung and Western Digital, CORSAIR RAM, Ryzen processors, and MSI and Lenovo gaming laptops.

· eBay: An excellent selection of prebuilt PCs and laptops for any budget from Dell, HP, Acer, and Microsoft.

Clothing, shoes, and accessories

Branded clothing and shoes from the USA become very affordable on Black Friday. A great chance to update your wardrobe for the new season.

· 6pm и Zappos: The largest outlets with a huge selection. Discounts on Michael Kors, Calvin Klein, Tommy Hilfiger, and hundreds of other brands can reach 70%.

· Macy's: A legendary department store offering discounts on everything: from Ralph Lauren dresses to Columbia jackets.

· Levi's: The official American online store usually offers a 40% discount on everything, including classic jeans styles.

· Victoria's Secret: The perfect time to buy lingerie, pajamas, and gift sets.

· New Balance: Check out the American New Balance website to order the legendary "Made in USA" sneakers at the best price.

Children's goods and toys

Make the little ones happy and save during the sales.

· ShopDisney: The official store with characters from Marvel, Star Wars, and classic animated films.

· Carter's и Oshkosh: The most popular children's clothing brands. Look for multipacks of bodysuits, pajamas, and jackets at affordable prices.

· Amazon и Mattel: A huge selection of LEGO, Barbie, Hot Wheels, LOL toys, and much more.

Cosmetics and vitamins

· Sephora: Gift sets and cosmetics from global brands will be in the "Sale & Offers" section.

· iHerb, Puritan's Pride, Vitaminworld: Ordering goods from America such as vitamins and supplements during this period is especially выгодно. Look for "2 for the price of 1" promotions and big discounts on complexes.

Home and sports goods

· Amazon и Wayfair: Everything for comfort: from bedding and decor to Dewalt tools.

· Evo и Bass Pro: Specialized stores for outdoor enthusiasts, for example, goods for camping and fishing.

How to shop in the US with Pochtoy.com

We know that everyone has their own approach to shopping. That’s why Pochtoy.com offers two convenient ways to shop in the USA – choose the one that suits you best.

Method 1: If you have a card for international purchases

This is suitable if you have a bank card issued outside the Russian Federation and feel confident using English-language online stores.

How does it work?

1. You register on Pochtoy.com and receive your personal address in the USA.

2. You choose products yourself in any American stores.

3. You pay for your purchases with your card, and in the "Shipping Address" field (delivery address) you enter the address you received from us.

4. The store ships the order to our warehouse, and we receive it and prepare it for shipment to you.

Pros: Full control over the process, maximum freedom of choice.

Method 2: If you don’t have a card or need help with the order

This is suitable if you don’t have an appropriate card or don’t want to deal with placing an order in an unfamiliar store.

How does it work?

1. You find the product you need in an American online store.

2. You send us a link to it through a special form in your personal account.

3. Our operators purchase the product themselves using our accounts.

4. You pay us for the order in a convenient way in your currency.

Pros: No foreign card needed, no language barrier, we take care of all the purchasing difficulties for you.

How to Prepare for Black Friday: a Step-by-Step Guide

1. Make a shopping list. Decide in advance what you need and add items to wishlists in stores. This will save time when the sale starts. When making your list, be sure to check the list of items prohibited for forwarding to avoid misunderstandings.

2. Get a US address. Register at Pochtoy.com right now. You will receive a personal address at our warehouse in the tax-free state of Delaware, which you will use when placing orders. This will save you up to 9% on sales tax.

3. Decide on the purchase method. Decide whether you will buy yourself or use our "Quick Purchase" service. If you are buying yourself, make sure the store accepts your bank card. We also strongly recommend checking whether the store is on our blacklist. 

4. Get extra benefits with cashback. Sign up for cashback services. For example, our partners Mr.Rebates, Rakuten and Topcashback let you get part of your money back on purchases at thousands of stores. A PayPal account is usually required to withdraw cashback.

5. Watch for announcements. Subscribe to newsletters from your favorite stores to be the first to know when sales start.

6. Be ready for the start. The best deals are snapped up in minutes. Keep your card details and your warehouse address at Pochtoy.com handy.

Pochtoy.com – your reliable partner for shipping from the USA

How to order goods from the USA to Russia, Belarus, or Kazakhstan? Very simple when you have a reliable intermediary.

· Reliable packaging: We will carefully pack your purchases using additional protective wrap and boxes so they arrive intact.

· Full insurance: All packages are insured. In case of loss or damage, we will fully reimburse the cost.

· Package consolidation: Order from different stores, and we will combine all your purchases into one package. This will significantly save on the total shipping cost.

· Inspection and photos: Upon your request, we can inspect the item at the warehouse, verify it against the order, and take photos so you can be sure you are receiving exactly what you ordered.

Special offers from Pochtoy.com

We always prepare выгодные offers for Black Friday. Follow our announcements and special shipping rates:

· Vitamins from iHerb

· Popular models of sneakers

· American jeans

Frequently Asked Questions (FAQ)

· What time does Black Friday start? Online sales at major stores start on November 28 at midnight US Eastern Time (ET), which corresponds to the morning Moscow time.

· How long does Black Friday last? Formally one day, but in practice it is a "week of sales" that smoothly transitions into Cyber Monday.

· When will Black Friday be in Russia? In Russia, many stores run their own promotions, but they are incomparable in scale and value to sales in the USA. With Pochtoy.com, you get access to the real American Black Friday.

· How can I pay for a purchase? Most American stores accept international bank cards. If your card does not go through, use the "Purchase Assistance" service from Pochtoy.com, and we will buy the item for you.

· What is выгодно to buy in America on Black Friday? It is especially profitable to buy electronics, branded clothing and footwear from the USA, children's goods, and cosmetics.

Conclusion

Black Friday 2025 – is the best time for shopping in American online stores. Make your lists, prepare in advance, and trust delivery to a reliable partner.

Register on Pochtoy.com right now to get your US shopping address and prepare for the biggest sale of the year.