Colourpop — quality cosmetics from the USA at low prices
Colourpop is a young American cosmetics brand. The company was founded in Los Angeles, but in such a short time (since 2014), its products have become popular with girls both in America and beyond. It all started with the release of Colourpop eyeshadow palettes, and the company quickly grew thanks to the expansion of its product range. The number of loyal customers who eagerly buy its cosmetics has exceeded 1 500 000. What is the secret of Colourpop's success?
16.05.2025
8432 views
The History of Colourpop
A young cosmetics company that emerged in the age of modern technology and the Internet abandoned the idea of selling products at retail. As a result, all sales are conducted online. Such popular bloggers as Feral Creature and Kathleen Lights played an important role in advertising. The number of Instagram followers is almost 10 000 000. There was also cooperation with companies. For example, in 2018 they released a decorative cosmetics line in cooperation with Disney, and one of the lines was named after the heroines of popular animated films. Loyalty to the brand became possible thanks to the fact that the manufacturer and suppliers do not test new products on animals. Almost all products are released with the "vegan" label.
Lipsticks and glosses from Colourpop
If you look at the Lips section on the official Colourpop website, you will find lip cosmetics that will satisfy the needs of every customer. There are 4 best lines:
- LUX LIPSTICK — a lipstick with a matte effect, made with acai, pomegranate seed, and jojoba oils. The product nourishes the lips with vitamins, protects them from drying out, lasts a long time, and perfectly preserves the richness of the shade. The color palette is wide, which makes it possible to choose a suitable color for every skin type. Thanks to its advantages, it is not at all surprising that it has become so popular. The price of the luxury matte lipstick is 8 dollars, and if you buy a set of three shades, you will get a discount and the total for 3 lipsticks will be only 15 dollars.
- Colourpop Lippie Stix — the perfect lipstick with vitamin E, mango and avocado extract, as well as shea butter for moisturizing. The composition contains no harmful components (such as parabens and sulfates). The company recommends using it with the Lippie Primer base for durability and even application. The cost of one lipstick is 7 dollars, but if you choose a set of 4 shades together with the base, it will all cost 17 dollars.
- When buying lipstick, it is worth buying the Lippie Pencil lip liner, since for all Colourpop lipstick tones they developed a pencil with a matching shade. It should also be used with a base for simple and convenient application. The price of the pencil is 7,5 dollars.
- Ultra Satin Lip — a lipstick with a light texture and a delicate, satin shine in nude shades. To achieve a matte effect, lip peeling is needed. The cost per unit of товара is from 8 to 9 dollars.
This is the TOP lip products; the full range is presented on the website.
Colourpop eyeshadow palettes and mascara
As with lipsticks, the eyeshadows also come in lines:
- Where The Light Is Collection — an eyeshadow line created by blogger Kathleen Lights. The set includes 4 types of shadows: Blaze (metallic), KathleenLights (pearl), Cornelious and Glow (both matte). Each of the products has excellent staying power. The set costs 25 dollars.
- Rebound — a line of 4 shadows that can only be purchased as a set. This is a matte ivory color that can be used as a base for brighter shadows. The second shadow, a golden-peach metallic, is perfect for applying over other shades. The matte coral pigment is more suitable as a blush than as an eyeshadow, but if you don't lack boldness, use it as intended. The fourth shade is gray-brown and is a universal product for sculpting the eyes and eyebrows. The set price is 25 dollars.
- Creme gel liner — a pencil eyeliner. Thanks to its formula, this long-lasting eyeliner stands out because it does not smudge. The price is 7 dollars.
- Super Shock Shadow Colourpop has become the brand's most popular product. The bright color is achieved thanks to its creamy texture. Each shade is shimmery, rich, and can be densely applied to the eyelid. You can buy these bright shadows for 7,5 dollars.
- Butterfly Collections or Mint to Be are iconic palettes presented as separate collections. The cost of the palettes starts at 13 dollars.
- BFF mascara — a separate product worth paying attention to. We are talking about colored mascara that gives the eyelashes the desired shade and also helps make the makeup truly fabulous. Customers are offered pink, red, blue, yellow, white, and lilac colors.
And still, among eyeshadow products and other related items, palettes from Colourpop rank first.
What powders and bronzers you can buy at Colourpop
In addition to eyeshadows, Colourpop has excellent contouring products.
- No Filter — an almost weightless loose powder that sets makeup for the whole day. It does not shed and does not crease even after 12 hours. You can buy the powder for $10.
- Pressed Powder Bronzer — even from the original name it is clear that this is a bronzer. The product has a velvety texture, which helps give the skin of the face a tanned effect.When applied, the bronzer goes on evenly and at the same time helps maintain a natural look. It can also be used for contouring.
- Pressed Powder Highlighter — a highlighter that reflects light and gives the skin radiance. It has a soft consistency, and thanks to the intensity of the pearl shade, it gives the skin a healthy glow.
- Pressed Powder Blush — blush that helps create the effect of a healthy flush. Thanks to the even application, it is possible to easily control and change the intensity of the shade, which lasts for at least 12 hours. The cost of one jar varies from $8 to $10.
- No Filter Concealer — concealer and foundation (2 in 1) with a lightweight texture that gives the face a matte tone, while not creating a porcelain doll effect. The shade range is extensive, which gives every girl a chance to choose the perfect foundation. The price is only $8.
Cosmetic sets
On Instagram and on the website, Colourpop has few sets, but ordering as a set is very выгодно. Right now, sets dedicated to the release of the animated film "Frozen 2" are especially popular.
If you are not thrilled with the palettes and sets currently available, the brand Colourpop offers to create your own palette. There are 2 options to choose from — a large one for 45 dollars and a small one for 25 dollars. The first will fit eyeshadows (24 shades), or 6 sculpting products. The small one will fit 12 eyeshadows, or 4 shades of eyeshadow and 2 sculpting products.
The data collected from online stores led to the following results: the average product rating — 4.6 out of 5. At such budget prices, it is a gift of fate! Hundreds of thousands of girls around the world agreed that all Colourpop decorative cosmetics products are easy to apply and last a long time even without using a special base. Reviews can be found on YouTube. Buyers believe that this is the #1 brand in American mass-market cosmetics.
- The best prices for Colorpop cosmetics on Black Friday at the end of November.
Delivery from the USA with Pochtoy.com makes it possible to deliver this top brand to Russia at minimal cost delivery from the USA Pochtoy.com. Starting from just $12, and any goods from the USA — to the parcel locker nearest to you or to the post office branch!
Don't pass by, here are our favorite cosmetics stores in the USA with delivery to Russia. Order through our service, and we will quickly and efficiently bring your orders.