Mother's Day in the USA: sales up to - 75% for the whole family
In the USA, the second Sunday of May is a major sale, comparable in scale to Black Friday. Discounts reach up to 75 percent and apply far beyond just classic women's categories: virtually any branded product goes on sale, from electronics to home appliances, from clothing and shoes to cosmetics and perfumery. For a buyer from Russia, the difference is felt especially sharply — the same items in Russian retail will cost two to three times more, and half of the original brands are simply unavailable after leaving the market. The sale runs all week after the holiday on the largest platforms — Amazon, Walmart, Macy's, and dozens of others — but the peak discounts fall on Mother's Day itself.
10.05.2026
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