Elf cosmetics: beautiful, budget-friendly, vegan
e.l.f is an American cosmetics brand from California. Founded in 2004, it is known, among other things, for being super budget-friendly. Almost all beauty products here can be bought for $5, $8, or $10. What costs up to a thousand rubles in Russia can be bought from the brand Elf Cosmetics for just a few hundred. At the same time, the quality is amazing.
16.05.2025
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A Brief History of the Brand
The store sells only its own products. All of them are free of animal-derived ingredients, without animal suffering. 100% vegan. The brand is approved by PETA. No harmful chemicals are used either. Elf cosmetics contain no phthalates, parabens, nonylphenol, triclosan, triclocarban, or hydroquinone. All skincare products are also sulfate-free. These are safe products. Elf Cosmetics products can even be bought for little fashionistas, for their first introduction to self-care.
The company's products are sold in 18 countries. Including the USA, Canada, Australia, the United Kingdom, Saudi Arabia, and France. But now the main place where Elf cosmetics are sold is the online store. It, ElfCosmetics.com, accounts for more than half of the brand's total sales. It also serves as a social network for beauty lovers, where they can share photos and communicate with each other. At the moment, the website has more than 2 million visitors each month.
What can you buy at Elf Cosmetics
The company started its journey with just 13 products. Now the store sells more than 300 of its own items. Including skincare products, mineral-based cosmetics, mascara, lipstick, eyeliner, gloss, blush, brushes, sponges, applicators, and various professional tools for cosmetology specialists.
And all of this comes at uniquely low prices, down to $1. Most products on the official Elf Cosmetics website cost $3. That’s because the company does not invest in advertising, does not do collabs, and does not spend money on marketing tricks or especially elite packaging. Its forte is quality cosmetics, decent-quality products, and it pays no attention to everything else.
By the way, the brand is popular with beauty bloggers. You can see the transformation result, for example, right here.
There are three main e.l.f. product lines:
Essential – the main line, cosmetics with an average price of $3, affordable and high-quality products, wide selection.
Studio – items for professionals: cosmetologists, beauty gurus. More expensive products, average price $6-$8. Mostly lipsticks, scrubs, super-long-lasting makeup bases.
Minerals – the most expensive cosmetics line, only natural ingredients. For those who are allergic to everything else, as well as those who can afford not to count their money. Price $7-$12. All products contain minerals, and the powder is especially popular.
The e.l.f. brushes are worth mentioning separately! They are made from special antibacterial bristles (taklon), which do not cause allergies and do not accumulate bacteria. These brushes are easy to care for and durable, and they also help use less cosmetic product.
All of this is sold in the company’s official store. You can also buy Elf cosmetics on iHerb and Amazon if you want.
There is no direct shipping to Russia from the official Elf Cosmetics website. But within the US it is free for all orders over $25. Items arrive at our warehouse in Pennsylvania in about a week on average, and in Delaware in 8-10 days. After that, you will be able to choose the shipping option to Russia that works best for you.
